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GDPR Information relating to your website

Hi avid reader - thanks for stopping by.  We KNOW this topic is a total bore fest, but here's the information you need.  If you haven't started this process yet, or you need documentation, call us on 0208 123 2554.


If you had your website built by us, it will utilise cookies.  These help the website to work and are classed as 1st party cookies.  They tell the website whether someone is logged in or not, or else we would never be able to update the content.  These are mandatory and are not breaking any laws. 

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Web Design - Finding the right tool!

With technological advances changing not only the tools we use to create a website but also how users access it, it is essential that web designers adapt their approach and choice of software to stay up to date with these changes.

For many web designers (including everyone at Square Balloon), Photoshop has long been their “go-to” piece of software for image editing. Full of tools to build graphics from scratch, Photoshop is fantastic for manipulating imagery and constructing graphic layouts, which at a time when web browsers were incapable of directly generating these kinds of effects themselves, was the perfect solution for visuals and demonstrating design concepts. However, with recent advancements in technology, Photoshop has seen its role changing with the emergence of other pieces of software that are taking its place in the web designers toolbox.  In this article we discuss some of the tools we use for the graphical side of web design.

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What will this ground-breaking new change to Gmail mean for you?

Email was invented in 1972, yes quite a long time ago… and a short 20 years later Outlook ’97 was invented. However, nearly 20 years later Outlook really hasn’t moved that far forwards, especially when you consider the rate that everything else has moved within the digital and tech world.

Due to the nature of Outlook’s progression, as an email designer, I have more reason than most to dislike Outlook. Unable to support a majority of the features that I use, we are limited in what we can produce with emails for our clients, held back by the lowest common denominator.

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The Insurance Industry significantly lags behind other industries with only 27% of insurance businesses going digital

The insurance industry is lagging behind in terms of Digital Marketing in comparison to other industries. The Insurance Industry in The City is renowned for its face-to-face approach to broking and underwriting deals, often with much of the legwork being done in informal surroundings before the final deal is done in the office.

According to Google 4.7% of the web is currently mobile friendly. Although an extremely low number, that is for whole of web, which includes, non-business, hobby, old, and unmaintained websites. Most significantly the number for business websites shows figures of 68% according to sources such as Clutch.

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