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Supporting London based businesses with their Web & Digital success

You need Local SEO to boost your local Google Presence

For anyone who’s involved in digital marketing, search engine optimization (SEO) remains an important strategy. SEO has changed a lot in recent years, and currently one of its key benefits is helping local businesses gain visibility. While it’s very hard to compete in the saturated global markets, it can be relatively easy and cost-effective to help small businesses thrive through local search engine optimization. There are simple optimization strategies that are proving very effective, which anyone can replicate in their local area to achieve spectacular results. In case you’re lagging behind on this matter, this article will bring you up to speed.

Let us set up your local SEO for only £179 as a one-off fee

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GDPR Information relating to your website

Hi avid reader - thanks for stopping by.  We KNOW this topic is a total bore fest, but here's the information you need.  If you haven't started this process yet, or you need documentation, call us on 0208 123 2554.


If you had your website built by us, it will utilise cookies.  These help the website to work and are classed as 1st party cookies.  They tell the website whether someone is logged in or not, or else we would never be able to update the content.  These are mandatory and are not breaking any laws. 

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Web Design - Finding the right tool!

With technological advances changing not only the tools we use to create a website but also how users access it, it is essential that web designers adapt their approach and choice of software to stay up to date with these changes.

For many web designers (including everyone at Square Balloon), Photoshop has long been their “go-to” piece of software for image editing. Full of tools to build graphics from scratch, Photoshop is fantastic for manipulating imagery and constructing graphic layouts, which at a time when web browsers were incapable of directly generating these kinds of effects themselves, was the perfect solution for visuals and demonstrating design concepts. However, with recent advancements in technology, Photoshop has seen its role changing with the emergence of other pieces of software that are taking its place in the web designers toolbox.  In this article we discuss some of the tools we use for the graphical side of web design.

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What will this ground-breaking new change to Gmail mean for you?

Email was invented in 1972, yes quite a long time ago… and a short 20 years later Outlook ’97 was invented. However, nearly 20 years later Outlook really hasn’t moved that far forwards, especially when you consider the rate that everything else has moved within the digital and tech world.

Due to the nature of Outlook’s progression, as an email designer, I have more reason than most to dislike Outlook. Unable to support a majority of the features that I use, we are limited in what we can produce with emails for our clients, held back by the lowest common denominator.

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