Technology is changing the world. As a society, we are inundated with content and advertising from every direction. Consumers are being saturated with advertising, leading to a form of blindness towards it. In the past, bold colours and a catchy headline were all that was needed to capture the attention of a prospective customer. Today, studies have shown that consumers, on average, see upwards of 3,000 adverts a day, making it much more difficult to stand out from the crowd. The marketing world has responded with a new type of marketing to promote products and services – viral marketing.