It’s clear from the last few years that modern games have lost their basic 2D interface, typical of the games that we reminisce about from our childhoods. Instead, games have taken the visual experience of their players one step further, adding 3D effects (as we saw on the Nintendo 3DS) or creating immersive, ongoing worlds to explore with budgets sometimes larger than Hollywood films.
While investigating Grand Theft Auto might seem far away from the problems of a web designer, there are many lessons that can be learnt from effective (or not) game design to be integrated into building new websites, especially ones that aim at a similar audience.
Whether you’re designing a ten hour game or a brand new website, the audience designers are targeting is at the heart of the decisions being made to formulate an experience. For both an interactive video game and a journey through a website, it is vital that audiences put down their controller or close their web browser feeling positive about the media product they have just used.
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