Illuminate Electrical Solutions were a great company to work for. The owner Dave had just started his new business, although had been in the industry for years. The great thing about Dave was his passion to have a modern company, and his understanding of how important a good brand was to that. First he tasked us with purchasing his domain name, so that he could have his own email addresses.
Soon after that he put us into action designing his full brand and identity. From the brief it was clear that Dave had ideas on growing big, and this brand and identity had to represent the company as it grew and changed. Illuminate Electrical Solutions were possibly going to end up specialising in smart homes, so we had to take that into account. Dave didn't want to limit himself however, and wanted to ensure that the logo was transferrable if he started to use other trades.
We came up with some sketches of logos for Dave, and luckily he fell in love with one of our ideas. After polishing off the logo in our specialist software, Dave asked us to design some business cards for him. Dave was excited with our innovative approach when we suggested UV printed business cards. The UV cards stood out from the crowd, and gave an electrical reflective feel.
After the business cards, Illuminate Electrical Solutions decided to use the design on their van, and we were only too happy to help.
Owner, David says... I really enjoyed working with Square Balloon. I really wanted an input into the design so that I could feel like it was mine, and Square Balloon really brought me into the process. I suggested some ideas, and then we went back and forth until I had a design I loved. Then they made an electronic version and gave it to me so I could put it on my van.