Not just a logo, an all encompassing, consistent set of values & styles, across all media
A brand isn't just a symbol, a word, a nice font face. A brand should represent your business' personality, its culture, its values, as well as your actual product(s) or service. By taking this approach we think you'll find you end up with an identity that represents your business, and just as importantly, is unique.
Don't have an identity crisis!
Once a brand is built, the next challenge is implementing a cultural change so that the brand is always reflected consistently. A brand guideline is the way forwards, outlining when & where people can use a logo, what fonts to use, templates for self-created materials, social media conduct and style, and a correct authorisation process for public materials.
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