For anyone who’s involved in digital marketing, search engine optimization (SEO) remains an important strategy. SEO has changed a lot in recent years, and currently one of its key benefits is helping local businesses gain visibility. While it’s very hard to compete in the saturated global markets, it can be relatively easy and cost-effective to help small businesses thrive through local search engine optimization. There are simple optimization strategies that are proving very effective, which anyone can replicate in their local area to achieve spectacular results. In case you’re lagging behind on this matter, this article will bring you up to speed.