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Supporting London based businesses with their Web & Digital success

You need Local SEO to boost your local Google Presence

For anyone who’s involved in digital marketing, search engine optimization (SEO) remains an important strategy. SEO has changed a lot in recent years, and currently one of its key benefits is helping local businesses gain visibility. While it’s very hard to compete in the saturated global markets, it can be relatively easy and cost-effective to help small businesses thrive through local search engine optimization. There are simple optimization strategies that are proving very effective, which anyone can replicate in their local area to achieve spectacular results. In case you’re lagging behind on this matter, this article will bring you up to speed.

Let us set up your local SEO for only £249 as a one-off fee

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Where can I get FREE stock photos to use on my website?

Finding imagery is one of the big problems we face on a day-to-day basis when building websites for clients.  Imagery really makes a website, and bad imagery destroys it.  Often clients do not have preexisting material and often they expect us to provide them with images.  In some cases, we would suggest using a photographer if they have specialist equipment, interesting jobs or products or we feel it would really make a difference to the appearance of the website.  In other cases, the client either does not need this service, does not want this service, or unfortunately does not have the budget for this service.

That's why we have decided to create this HUGE guide on places you can find free stock imagery.

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Common Mistakes with MailChimp. Copying and Pasting from Word

Many beginners with MailChimp make common mistakes, we are creating a series of tutorials to help people to avoid the pitfalls and ensure that their marketing gets off to a good start.

This tutorial shows you how to effectively use Microsoft Word to create email content for your campaign, and then transfer it over to your email template. 

Simply copying and pasting the information can lead to extraneous data being copied over, which could overwrite the formatting in your template.  Needless to say, we believe this is a very bad thing.  In terms of branding, consistency is key, that goes for styling, presentation, fonts, colours, and a whole host of other factors.

We hope you enjoyed the video, we welcome any feedback.

Email Marketing’s Most Underutilised Weapon – The Welcome Email

Marketing Sherpa - Email Open Rates

Many businesses reach out to us because they can’t seem to get their email marketing on track. While they do have a growing list of subscribers, every email they send seems to go down like a lead balloon.

This tends to be the case because they fail to get off on the right foot with their subscriber – remember, you don’t get a second chance at a first impression. If you happen to get off on the wrong foot, your prospect may already be gone before you’ve even had a chance to say hello.

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